Real estate marketing doesn't need another template
Most courses teach you to copy what everyone else does. We show you how to think through marketing problems specific to property services and build solutions that actually work for your market.
The whole picture, not just pieces
You get access to structured learning that connects strategy, execution, and measurement. Everything works together instead of being scattered across disconnected modules.
Structured Curriculum
Sequential courses that build on each other. You learn fundamentals first, then apply them to increasingly complex property services scenarios.
- Foundation concepts in weeks 1-3
- Platform-specific tactics in weeks 4-7
- Integration strategies in weeks 8-10
Performance Framework
Learn to track what matters. We focus on metrics that correlate with actual property services outcomes, not vanity numbers.
Property Services Context
Every example, case study, and exercise comes from actual property services marketing scenarios. No generic business examples adapted poorly.
Think, Build, Measure
Our three-phase approach to every marketing challenge. You learn the reasoning behind tactics, not just the tactics themselves.
Strategic Thinking
Analyze market conditions, audience behavior, and business objectives
Campaign Development
Design and implement marketing initiatives based on your analysis
Performance Review
Track results, identify patterns, and refine your approach
Built by people who've done it
Our curriculum comes from 8+ years of running marketing campaigns for property services agencies across different market conditions. We know what works because we've tested it in live campaigns with actual budgets.
The instructors have managed over $2.3M in combined ad spend across residential, commercial, and luxury property services sectors. This isn't theory from a textbook.
What you actually get
Standard Property Services Marketing Courses
- Generic marketing principles with property services examples tacked on
- Focus on single platforms in isolation
- Pre-recorded videos with no context updates
- Success metrics based on likes and shares
- One-size-fits-all templates and scripts
Mordkles Learning Platform
- Real estate-first thinking applied to every marketing channel
- Integrated approach showing how platforms work together
- Updated quarterly with current platform features and market trends
- Performance tracking focused on leads and conversion rates
- Frameworks for creating custom solutions for your market
Campaign Templates
Documented frameworks for common property services marketing scenarios. Edit them to fit your specific situation instead of starting from scratch.
Budget Calculators
Spreadsheet tools for planning ad spend, projecting ROI, and tracking campaign costs across multiple platforms.
Resource Library
Collection of guides, checklists, and reference materials covering platform updates, algorithm changes, and best practices.
Peer Discussion
Connect with other property services professionals working through the same challenges. Share results, ask questions, compare approaches.
Who teaches this
The curriculum was developed by Rita Volkova, who spent 6 years as online marketing solutions director for a regional brokerage network managing 444 Jefferson St, Lafayette, LA 70501
Course content is reviewed quarterly by practicing property services marketers who work in different market segments. They make sure the material reflects current platform capabilities and actual market conditions.
See what the courses cover
Review the full curriculum outline and course structure. You'll get a detailed breakdown of what's taught in each module and how the material progresses.